Updated September 22, 2026. Platform interfaces and publishing rules can change. Use this as a practical starting point and check the latest official documentation when specifications matter for a campaign or production workflow.
Use 9:16 for a full-screen vertical workflow
Meta’s Reels guidance highlights 9:16 video with key creative elements kept inside the safe zone. For editing, 1080 × 1920 is a convenient 9:16 Full HD canvas.
- Keep the main subject comfortably inside the portrait frame.
- Leave breathing room around important headlines and calls to action.
- Preview your export on a phone before publishing.
Plan for safe zones
The Reels interface can overlay parts of the video. Key messages should stay within the safe zone rather than sitting hard against the edges.
- Avoid putting prices, phone numbers, subtitles, or essential CTAs at the bottom edge.
- Keep important information away from UI-heavy areas.
- Use a centered or balanced composition when possible.
Build the first frame to stand on its own
The opening frame should make the topic clear even before the viewer understands the audio.
- Show the subject or outcome early.
- Use a short first text overlay.
- Make sure subtitles do not collide with important visual elements.
Export checklist
A final mobile check catches issues that can be missed on a large monitor.
- 9:16 vertical composition.
- Main subject visible and not cramped.
- Text readable without zooming.
- Audio level checked on phone and headphones.
- No essential information hidden by interface overlays.
Official reference: Meta for Business: Instagram & Facebook Reels.
Related tool: Instagram Downloader.